Press
We develop resilient leaders and teams to drive performance and growth.
Company summary
Bia Mindset is a premier business coaching and consulting firm with a distinctive approach that blends insights from business, elite sports, and psychology. Our mission is to develop resilient leaders, high-performing teams, and adaptive organizations capable of thriving under pressure, driving exceptional performance, and navigating change effectively.
Company facts
About the name
The inspiration behind our name comes from Bia, the Greek goddess of force, might, and power, and sister to Nike. Her story resonates deeply with our core values and expertise in elite sports – highlighting how harnessing inner strength, resilience, and determination creates a winning edge and drives sustained success.
About our founder
Fiona Roberts, CEO of Bia Mindset, is an accredited executive coach specializing in leadership and talent development with over 20 years’ experience.
With a background in elite sports and a masters in sport psychology, she brings a unique approach to business that helps build resilience within individuals and organizations to be able to thrive under pressure and manage change successfully. She has worked globally with all levels of talent at over 60 organizations, including Oracle, Nike, and UBS.







