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We develop resilient leaders and teams to drive performance and growth.

Company summary

Bia Mindset is a premier business coaching and consulting firm with a distinctive approach that blends insights from business, elite sports, and psychology. Our mission is to develop resilient leaders, high-performing teams, and adaptive organizations capable of thriving under pressure, driving exceptional performance, and navigating change effectively.

Bia Mindset Logo
Bia Mindset Business Consultancy Team

Company facts

  • Founded In 2022 by Fiona Roberts after 18 years working in the industry

  • Expertise in enhancing individual and organizational performance with a focus on Resilience & Agility, Leadership Development, and Culture Change and Transitions

  • Offers programs, workshops, coaching, facilitation, and speaking services

  • Network of 20+ associates can deliver large scale programs to individual coaching

  • Local, national and global capability

  • Client list includes Fortune 100 clients and a range of business and sports organizations

About the name

The inspiration behind our name comes from Bia, the Greek goddess of force, might, and power, and sister to Nike. Her story resonates deeply with our core values and expertise in elite sportshighlighting how harnessing inner strength, resilience, and determination creates a winning edge and drives sustained success.

About our founder

Fiona Roberts, CEO of Bia Mindset, is an accredited executive coach specializing in leadership and talent development with over 20 years’ experience.

With a background in elite sports and a masters in sport psychology, she brings a unique approach to business that helps build resilience within individuals and organizations to be able to thrive under pressure and manage change successfully. She has worked globally with all levels of talent at over 60 organizations, including Oracle, Nike, and UBS.

Fiona Roberts Founder & CEO Bia Mindset
Bia Mindset Workshop Fiona Roberts Speaker
Bia Mindset CEO Fiona Roberts Business Coach
Growth Ready Podcast – Transforming Yourself Through a Resilient Mind with Fiona Roberts
Growth Space podcast – Transitioning into Becoming a Leader and Cultivating a Coaching Culture

"Bia Mindset really listens. They take in every piece of feedback and every conversation to adapt their approach, always centering on what’s best for the team and individual needs. That level of customization and care is why our team was so engaged, and why the impact on performance felt so natural and lasting."

Lyly Nguyen

Senior Director of People & Culture

Teal Media

"Fiona and her team acted like true partners to us. They understood our business's vision, purpose and values. They helped us as an organization to really look at our existing talent pool and develop individuals as well as groups into leaders."

Anoop Bains

Associate Director

Turner & Townsend

"Working with Fiona was truly transformative. We were initially drawn to her strong credibility in the L&D industry, but what truly set her apart was her incredible energy, authenticity, and collaborative spirit. Fiona brings a rare combination of deep expertise and a genuinely human touch. She creates space for the group to shape the experience, ensuring everyone gets exactly what they need to grow."

Brianna Burgos

L&D Manager – New People and Culture

Primark

"An exceptional partner that delivered and supported our leadership development program for the US Cohort. She demonstrated masterful ability to assess situations, provide bespoke and action orientated recommendations, and created an environment that encouraged participation from our leaders... Fiona can help you improve your organization's leadership development and talent strategy."

Sokhoeun Malinowski

Manager of Learning & Development US

Primark

"Fiona is what all facilitators should aspire to... She challenges you to be the best leader that you can be. While her group sessions are outstanding, what stood out for me the most while working with Fiona was her one to one session. She is a great accountability partner. I can honestly say that once Fiona works with an individual or team “she left it better than she found it."

Tia Price

People & Culture Manager

Primark

"Fiona's coaching really was really engaging. She created a safe environment from day one, which fostered more open communication and collaboration. She really challenged our leaders to think from a different perspective and outside of the box and allowed them to develop their own leadership style while still aligning to the business direction."

Anoop Bains Coaching

Associate Director

Turner & Townsend

"While we’ve always had a strong team, before Bia Mindset we lacked a unified toolkit to lead others—and ourselves. After our training, the majority of our leaders expressed feeling significantly more confident and capable in their roles. A big part of Teal’s success over the past year is thanks to the foundation we built with Fiona and Bia Mindset."

Lyly Nguyen

Senior Director of People & Culture

Teal Media

"Fiona is incredibly gifted at connecting with people. She makes everyone feel seen, heard, and understood—and that’s the foundation of her impact. Her style is fluid yet intentional, and she has a natural ability to earn trust. She brings a wealth of experience to the table, having worked across a wide range of organizations and personalities. "

Lyly Nguyen

Senior Director of People & Culture

Teal Media

"Fiona’s trainings have stayed with me for years because of how thoughtfully she designs them—they’re never one-size-fits-all. She tailors each session to the audience, aligning with their personalities and company culture. It never feels like working with an outsider; it feels like an extension of your own team. Fiona leads with empathy while remaining direct and effective. "

Lyly Nguyen

Senior Director of People & Culture

Teal Media