About Bia Mindset

Bia Mindset develops resilient leaders and teams to drive performance and growth.

Bia Mindset is a high-impact performance consulting and coaching firm dedicated to developing resilient leaders, high-performing teams, and cultures that fuel sustainable success. Founded by Fiona Roberts – an elite athlete turned executive coach with over 18 years of experience advising more than 60 clients – the firm draws inspiration from Bia, the Greek goddess of force and power, symbolizing the inner strength that drives peak performance.

Bia Mindset’s approach blends proven principles from business, elite sport, and psychology to help individuals and organizations thrive under pressure, lead through change, and deliver results.

Fiona has assembled a world-class team of certified coaches and consultants who support clients across industries and geographies, from global corporations to national sports teams.

The firm offers customized executive coaching, workshops, programs, facilitation, and keynote speaking in areas such as Leadership Development, Performance & Resilience, and Culture Change & Transitions. Trusted by organizations like Oracle, Primark, and U.S. Soccer, Bia Mindset consistently delivers transformative outcomes – from large-scale growth programs to targeted executive coaching – creating lasting impact where it matters most: performance, people, and culture.

Bia Mindset is a high-impact performance consulting and coaching firm dedicated to developing resilient leaders, high-performing teams, and cultures that fuel sustainable success. Founded by Fiona Roberts – an elite athlete turned executive coach with over 18 years of experience advising more than 60 clients – the firm draws inspiration from Bia, the Greek goddess of force and power, symbolizing the inner strength that drives peak performance.

Bia Mindset’s approach blends proven principles from business, elite sport, and psychology to help individuals and organizations thrive under pressure, lead through change, and deliver results.

Fiona has assembled a world-class team of certified coaches and consultants who support clients across industries and geographies, from global corporations to national sports teams.

The firm offers customized executive coaching, workshops, programs, facilitation, and keynote speaking in areas such as Leadership Development, Performance & Resilience, and Culture Change & Transitions. Trusted by organizations like Oracle, Primark, and U.S. Soccer, Bia Mindset consistently delivers transformative outcomes – from large-scale growth programs to targeted executive coaching – creating lasting impact where it matters most: performance, people, and culture.

Our founder

With first-hand experience of high-performance sport, Fiona Roberts learned early on that success isn’t just about talent – it’s about mindset.

Performing under pressure, supporting others, and thriving in tough moments all come down to how we think, feel, and lead. She founded Bia Mindset to help individuals and organizations build resilience, unlock potential and increase performance.

Fiona Roberts Bia Mindset Founder in Office

Our team

We have a world class network of experienced consultants, facilitators and executive coaches.

Global and local people development solutions

We design and deliver tailored programs that align with your organization’s vision, creating high-performance environments where your people thrive and your business accelerates.

Our international team of expert associates brings deep experience across psychology, elite sport, military, business, HR, communications, and learning & development – uniting around a shared focus: driving mindset, performance, and lasting results.

  • World-class network of associates
  • Certified Executive Coaches
  • Experienced Facilitators
  • Local and global delivery
  • Large and small programs

Our values

Bia Mindset icon - Connection

Connection

Connection is the foundation of a trusted relationship. We care about offering the right support and solutions you need to reach your goals.

Energy

We bring the energy and enthusiasm to unlock a successful mindset. We use innovative and fresh techniques to deliver an experience that supports lasting change.

Excellence

We’re driven to make an impact by challenging the status quo for ourselves and our clients, pushing the limits of possibilities; our goal is to ‘win.’

Empowerment

We believe in your potential to do more than you think is possible. Inspiring curiosity and courage, we know we can unlock your power together.

Our name

Bia the Greek goddess of force and power, symbolizing the inner strength that drives peak performance.
Her story resonates and aligns with our values and expertise in elite sport-drawing on our own force, power, and strength to fulfill our potential and truly believe in ourselves. When required to perform in sport, under pressure and wanting to succeed, it is all up to us. We’ve found this to be true in every aspect of life, and it’s the same human qualities we apply to performance and build resilience. We help raise your awareness of your own force, power and strengths which enables you to make better choices and see the impact it has on the end result.
BIA Mindset origin image

"Bia Mindset really listens. They take in every piece of feedback and every conversation to adapt their approach, always centering on what’s best for the team and individual needs. That level of customization and care is why our team was so engaged, and why the impact on performance felt so natural and lasting."

Lyly Nguyen

Senior Director of People & Culture

Teal Media

"Fiona and her team acted like true partners to us. They understood our business's vision, purpose and values. They helped us as an organization to really look at our existing talent pool and develop individuals as well as groups into leaders."

Anoop Bains

Associate Director

Turner & Townsend

"Working with Fiona was truly transformative. We were initially drawn to her strong credibility in the L&D industry, but what truly set her apart was her incredible energy, authenticity, and collaborative spirit. Fiona brings a rare combination of deep expertise and a genuinely human touch. She creates space for the group to shape the experience, ensuring everyone gets exactly what they need to grow."

Brianna Burgos

L&D Manager – New People and Culture

Primark

"An exceptional partner that delivered and supported our leadership development program for the US Cohort. She demonstrated masterful ability to assess situations, provide bespoke and action orientated recommendations, and created an environment that encouraged participation from our leaders... Fiona can help you improve your organization's leadership development and talent strategy."

Sokhoeun Malinowski

Manager of Learning & Development US

Primark

"Fiona is what all facilitators should aspire to... She challenges you to be the best leader that you can be. While her group sessions are outstanding, what stood out for me the most while working with Fiona was her one to one session. She is a great accountability partner. I can honestly say that once Fiona works with an individual or team “she left it better than she found it."

Tia Price

People & Culture Manager

Primark

"Fiona's coaching really was really engaging. She created a safe environment from day one, which fostered more open communication and collaboration. She really challenged our leaders to think from a different perspective and outside of the box and allowed them to develop their own leadership style while still aligning to the business direction."

Anoop Bains Coaching

Associate Director

Turner & Townsend

"While we’ve always had a strong team, before Bia Mindset we lacked a unified toolkit to lead others—and ourselves. After our training, the majority of our leaders expressed feeling significantly more confident and capable in their roles. A big part of Teal’s success over the past year is thanks to the foundation we built with Fiona and Bia Mindset."

Lyly Nguyen

Senior Director of People & Culture

Teal Media

"Fiona is incredibly gifted at connecting with people. She makes everyone feel seen, heard, and understood—and that’s the foundation of her impact. Her style is fluid yet intentional, and she has a natural ability to earn trust. She brings a wealth of experience to the table, having worked across a wide range of organizations and personalities. "

Lyly Nguyen

Senior Director of People & Culture

Teal Media

"Fiona’s trainings have stayed with me for years because of how thoughtfully she designs them—they’re never one-size-fits-all. She tailors each session to the audience, aligning with their personalities and company culture. It never feels like working with an outsider; it feels like an extension of your own team. Fiona leads with empathy while remaining direct and effective. "

Lyly Nguyen

Senior Director of People & Culture

Teal Media

Clients served

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