About Fiona Roberts, founder of Bia Mindset

Fiona is an executive coach specializing in leadership and talent development with over 20 years of experience in her field.

Fiona founded Bia Mindset to support people and organizations to unlock unknown possibilities of human performance that impact business performance. She has a passion for people, development and performance.

With a background in elite sport, she brings a unique perspective from sports psychology. This knowledge has helped build resilience within leaders, individuals, teams and organizations to be able to thrive under pressure and manage change successfully.

Fiona has worked with emerging talent all the way through to Senior and Exec Leaders of global organizations.

Through her work, she has been able to support not only the development of the individual but also support leaders to create the right high-performance environment for their people.

She has worked globally with over 60 organizations, including Oracle, Nike, UBS, Jaguar Land Rover and U.S. Soccer, first with EY Lane 4 and now through her own company, Bia Mindset. Clients describe Fiona as having genuine care and enthusiasm, which allows her to build strong relationships, hold honest conversations and provide proactive feedback. She has the ability and confidence to have difficult conversations when they are needed, for the individual or organization.

Bia Mindset Founder Fiona Roberts
Speech marks Light Grey

I truly believe that people are capable of much more than they think if they are willing to put in the effort and are inspired to get there.

It takes developing skills, strategies, and a mindset to be the best version of yourself. I believe in and look for people’s potential. I think all too often the human side of the business is overlooked and can create the fractures that prevent people from performing at the highest level, whilst also being engaged and having job satisfaction. We should want to and enjoy coming to work.

Fiona Roberts

Fiona has presented at conferences, highlighting her work on embedding change through people, engaging hard-to-reach employees, creating a coaching culture, and developing organizational resilience.

  • Lane4 Conference: Enabling People through Change – Making change stick: Creating a coaching culture
  • Retail Week Conference: Live Masterclass – ‘Embedding change through people: Lane4 & Argos’
  • Comment8 Conference: High Performing Internal Communications: The part your people play – ‘Engaging hard-to-reach employees’
  • Severn Trent Leadership Conference – ‘Developing a zero mindset’

Accreditations, certifications and qualifications

  • Level 5 EMCC & Middlesex University Accredited Coach
  • MSc in Sport & Exercise Psychology, Loughborough University
  • Insights Discovery Accredited
  • Talent Q Dimensions Accredited
  • TA101 certification
  • ICF Continuing Coaching Education Units certified program on the Neuroscience of Change in Coaching
  • MBTI and NLP trained
  • All England Netball level 2 qualified coach

Recent authored articles

  • Merchant Roots Kitchen

    Category : Insights

    From eggs to excellence: lessons in high-performing teams

    Inspired by a San Francisco restaurant’s bold creativity, this blog uncovers surprising lessons about high-performing teams. At Merchant Roots, empowerment, innovation, and shared purpose fuel extraordinary results. We explore how the same principles apply in business - creating space for contribution, balancing freedom with process, and uniting around a common goal. The takeaway: excellence is always a team effort.

  • Bia Mindset Business Consultancy Lessons

    Category : Insights

    Raising the game: business lessons that drive sporting success

    What can sport learn from business? More than you might think. Behind every elite team is a culture, system, and structure that supports performance - just like in high-performing companies. This blog looks at how alignment, process excellence, and accountability can raise the game beyond the field.

  • Building Organizational Resilience

    Category : Insights

    Building organizational resilience: why it takes more than grit

    Resilience today is about more than individual grit - it’s about how an entire organization adapts and thrives through disruption. Drawing lessons from both sport and business, this blog explores how clear purpose, adaptability, and psychological safety enable organizations to “bounce forward” instead of just coping.