About Bia Mindset
Bia Mindset develops resilient leaders and teams to drive performance and growth.
Bia Mindset is a high-impact performance consulting and coaching firm dedicated to developing resilient leaders, high-performing teams, and cultures that fuel sustainable success. Founded by Fiona Roberts – an elite athlete turned executive coach with over 18 years of experience advising more than 60 clients – the firm draws inspiration from Bia, the Greek goddess of force and power, symbolizing the inner strength that drives peak performance.
Bia Mindset’s approach blends proven principles from business, elite sport, and psychology to help individuals and organizations thrive under pressure, lead through change, and deliver results.
Fiona has assembled a world-class team of certified coaches and consultants who support clients across industries and geographies, from global corporations to national sports teams.
The firm offers customized executive coaching, workshops, programs, facilitation, and keynote speaking in areas such as Leadership Development, Performance & Resilience, and Culture Change & Transitions. Trusted by organizations like Oracle, Primark, and U.S. Soccer, Bia Mindset consistently delivers transformative outcomes – from large-scale growth programs to targeted executive coaching – creating lasting impact where it matters most: performance, people, and culture.
Bia Mindset is a high-impact performance consulting and coaching firm dedicated to developing resilient leaders, high-performing teams, and cultures that fuel sustainable success. Founded by Fiona Roberts – an elite athlete turned executive coach with over 18 years of experience advising more than 60 clients – the firm draws inspiration from Bia, the Greek goddess of force and power, symbolizing the inner strength that drives peak performance.
Bia Mindset’s approach blends proven principles from business, elite sport, and psychology to help individuals and organizations thrive under pressure, lead through change, and deliver results.
Fiona has assembled a world-class team of certified coaches and consultants who support clients across industries and geographies, from global corporations to national sports teams.
The firm offers customized executive coaching, workshops, programs, facilitation, and keynote speaking in areas such as Leadership Development, Performance & Resilience, and Culture Change & Transitions. Trusted by organizations like Oracle, Primark, and U.S. Soccer, Bia Mindset consistently delivers transformative outcomes – from large-scale growth programs to targeted executive coaching – creating lasting impact where it matters most: performance, people, and culture.
Our founder
With first-hand experience of high-performance sport, Fiona Roberts learned early on that success isn’t just about talent – it’s about mindset.
Performing under pressure, supporting others, and thriving in tough moments all come down to how we think, feel, and lead. She founded Bia Mindset to help individuals and organizations build resilience, unlock potential and increase performance.
Global and local people development solutions
We design and deliver tailored programs that align with your organization’s vision, creating high-performance environments where your people thrive and your business accelerates.
Our international team of expert associates brings deep experience across psychology, elite sport, military, business, HR, communications, and learning & development – uniting around a shared focus: driving mindset, performance, and lasting results.
Our values
Connection
Connection is the foundation of a trusted relationship. We care about offering the right support and solutions you need to reach your goals.
Energy
We bring the energy and enthusiasm to unlock a successful mindset. We use innovative and fresh techniques to deliver an experience that supports lasting change.
Excellence
We’re driven to make an impact by challenging the status quo for ourselves and our clients, pushing the limits of possibilities; our goal is to ‘win.’
Empowerment
We believe in your potential to do more than you think is possible. Inspiring curiosity and courage, we know we can unlock your power together.
Clients served
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